FIFA President Gianni Infantino speaks during a press conference at the Qatar National Convention Center (QNCC) in Doha on November 19, 2022, ahead of the Qatar 2022 World Cup football tournament. - Infantino hit back at Western critics of Qatar's human rights record at his opening press conference of the World Cup on November 19, blasting their "hypocrisy". (Photo by FABRICE COFFRINI / AFP)
FIFA Stands Firm: Football Is Not for Sale Despite Push for Private Investment
FIFA has reiterated that football is “not for sale” as it defends a proposal to create a commercial subsidiary that would allow private investors to acquire minority, non‑controlling stakes.
Background of the Proposal
The world football governing body aims to set up a new entity called FIFA Forward Enterprise (FFE). Under the plan, outside investors could buy small shares in FFE, which would manage FIFA’s biggest tournaments.
FIFA says the structure would help member associations benefit from the sport’s commercial growth while preserving the organisation’s governance.
Continental Opposition
UEFA has warned it may boycott future World Cups if the plan proceeds, arguing that the World Cup should never become an investment product.
Concacaf, representing North and Central America and the Caribbean, said its 41 member associations rejected the proposal, citing insufficient consultation and a tight deadline.
The Asian Football Confederation echoed similar concerns, while CAF and Oceania are expected to discuss the issue in August. CONMEBOL has not yet stated its position.
FIFA’s Response and Consultation Process
FIFA dismissed reports that it intends to sell football, insisting the idea is contrary to its values. The governing body pledged to continue consulting its 211 member associations before any decision is taken.
“We respect the feedback and concern aired in public and reaffirm our commitment to an open and democratic consultation,” the statement read. “Nobody is selling football. This is not something FIFA would ever entertain.”
Reactions from Football Figures
Chelsea manager and 2010 World Cup winner Xabi Alonso added his voice, saying football must remain for the people, not in private hands.
He stressed that the sport’s authenticity and passion come from being shared by everyone, and warned that opening the World Cup to private investment would undermine those feelings.
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