FIFA President Gianni Infantino speaks during a press conference at the Qatar National Convention Center (QNCC) in Doha on November 19, 2022, ahead of the Qatar 2022 World Cup football tournament. - Infantino hit back at Western critics of Qatar's human rights record at his opening press conference of the World Cup on November 19, blasting their "hypocrisy". (Photo by FABRICE COFFRINI / AFP)
FIFA Insists Football Is Not for Sale Amid Growing Opposition
FIFA has released a statement defending its proposal to create a commercial subsidiary that would allow private investors to purchase minority, non‑controlling stakes. The governing body stressed that football is “not for sale” and that no decision will be made without consulting its 211 member associations.
The announcement followed a warning from UEFA that it could boycott future FIFA World Cups if the plan is approved. Concacaf, representing North and Central America and the Caribbean, also said its 41 member associations have rejected the idea.
FIFA dismissed reports suggesting it intends to sell football, calling them inaccurate. The statement emphasized the organization’s commitment to an open and democratic consultation process, ensuring each member association can vote based on facts.
Details of the Proposed FIFA Forward Enterprise
Under the plan, FIFA would establish a commercial arm called FIFA Forward Enterprise (FFE). Outside investors would be allowed to buy minority stakes, with the goal of helping member associations benefit from football’s commercial growth while preserving FIFA’s governance.
FIFA maintains that the initiative would not compromise the spirit or governance of the sport or the World Cup itself.
Strong Criticism from Continental Bodies
UEFA denounced the proposal, arguing that turning the World Cup into an investment product betrays its legacy built over generations by players, teams, and fans worldwide. The confederation warned that no part of the tournament should be surrendered to private investors.
Concacaf echoed concerns about insufficient consultation and the tight deadline given to national associations for feedback. The Asian Football Confederation has expressed similar reservations, while CAF and the Oceania Football Confederation are set to discuss the plan in August. CONMEBOL has yet to state its position publicly.
Incentives and Approval Threshold
FIFA President Gianni Infantino previously told member associations that supporting the plan could yield up to $40 million, with an initial $20 million payment available to federations that approve before the 19 September deadline. Approval would require the backing of at least 106 of the 211 member associations.
Voices from the Football Community
Chelsea manager and 2010 World Cup winner Xabi Alonso added his voice to the debate, stating that football belongs to the people and should remain free from private ownership. He emphasized the shared passion that makes competitions like the World Cup, Champions League, and Premier League special.
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