Seasoned entrepreneur and talent manager Ubi Franklin recently revealed his perspective on a rapid path to substantial wealth creation in Nigeria.

During a recent interview circulated on X (formerly Twitter), he proposed channeling funds into food sellers situated in bustling locales, especially near motor parks.
Core Investment Strategy
He stated, “The quickest route to billionaire status on the mainland or in densely populated areas involves backing one hundred mama‑put food stalls that operate at motor parks.”
He elaborated that an investor could supply each stall with ₦50,000 as seed capital, then retain a share of the daily earnings while allowing the vendors to use part of the proceeds to sustain their operations.
Projected Returns
Franklin argued that operating one hundred such vendors concurrently could yield considerable profits. He demonstrated this with a daily‑based calculation.
He illustrated: “Suppose you give each vendor ₦50,000 to purchase ingredients each day, and they return with ₦200,000. You take ₦50,000, allocate ₦50,000 as their income, and they reinvest the remaining ₦50,000 to keep cooking. Every day you collect ₦50,000 from a single vendor. Multiply ₦50,000 by 365 days, which equals roughly ₦18.25 million per vendor annually. Scaling to one hundred vendors brings the yearly inflow to about ₦1.8 billion,” he noted.
Public Response
The remarks sparked online debate; some Nigerians questioned the practicality of the model and the underlying numbers, while others applauded it as an innovative business concept.
The idea continues to generate discussion as citizens explore alternative avenues for profitable enterprises in the country.