FIFA President Gianni Infantino speaks during a press conference at the Qatar National Convention Center (QNCC) in Doha on November 19, 2022, ahead of the Qatar 2022 World Cup football tournament. - Infantino hit back at Western critics of Qatar's human rights record at his opening press conference of the World Cup on November 19, blasting their "hypocrisy". (Photo by FABRICE COFFRINI / AFP)
FIFA Stands Firm: Football Is Not for Sale
FIFA has rejected suggestions that it intends to sell football, insisting the sport remains beyond commercial ownership. The governing body issued the statement after UEFA warned it might boycott future World Cups if the investment plan proceeds.
Background of the Proposed Investment Plan
The proposal centres on establishing a commercial subsidiary called FIFA Forward Enterprise (FFE). Under this structure, outside investors could acquire minority, non‑controlling stakes. FIFA argues the model would let member associations share in football’s growing revenues while preserving the organisation’s governance.
Strong Opposition from Continental Bodies
UEFA has been the most vocal critic, describing the plan as turning football into a mere investment product and warning that the World Cup must never be opened to private ownership. Concacaf reported that its 41 member associations unanimously rejected the proposal, citing insufficient consultation and a tight deadline for feedback.
The Asian Football Confederation echoed similar concerns, while CAF and the Oceania Football Confederation are set to discuss the plan in August. CONMEBOL has yet to announce its official stance.
FIFA’s Consultation Process
FIFA said reports claiming it intended to sell football were inaccurate and pledged to continue consulting its 211 member associations before any decision is taken. The statement emphasized an open and democratic process, ensuring each association can vote based on facts.
Approval of the FFE model would require support from at least 106 member associations. FIFA president Gianni Infantino previously indicated that federations backing the plan could receive up to $40 million, with an initial $20 million payment available for those who approve before the 19 September deadline.
Voices from the Football Community
Former Chelsea manager and 2010 World Cup winner Xabi Alonso added his voice to the debate, stating that football belongs to the people and should remain free from private control. He highlighted the emotional connection fans have with tournaments such as the World Cup, Champions League, and Premier League, arguing that the sport’s authenticity stems from being universally accessible.
As the consultation continues, FIFA faces the challenge of balancing commercial growth with the preservation of football’s traditional values, a tension that will shape the future governance of the sport.
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