FIFA President Gianni Infantino speaks during a press conference at the Qatar National Convention Center (QNCC) in Doha on November 19, 2022, ahead of the Qatar 2022 World Cup football tournament. - Infantino hit back at Western critics of Qatar's human rights record at his opening press conference of the World Cup on November 19, blasting their "hypocrisy". (Photo by FABRICE COFFRINI / AFP)
FIFA Defends Stance That Football Is Not For Sale
FIFA has reiterated that football is “not for sale” while defending a proposal to create a commercial subsidiary that would allow private investors to purchase minority, non‑controlling stakes. The statement came after UEFA warned it might boycott future World Cups if the plan proceeds.
UEFA Threatens Boycott Over Investment Plan
The European football governing body accused FIFA of turning the World Cup into a commercial asset, arguing that the tournament should never be opened to private investment. UEFA described the move as a profound failure of leadership and an abdication of FIFA’s duty as custodian of the sport.
Concacaf and Other Confederations Reject Proposal
Concacaf, representing North and Central America and the Caribbean, said its 41 member associations had rejected the plan, citing insufficient consultation and a tight deadline for national federations. The Asian Football Confederation echoed similar concerns, while CAF and Oceania are set to discuss the proposal in August. CONMEBOL has yet to state its position.
Details of the FIFA Forward Enterprise Proposal
Under the proposal, FIFA would establish a commercial arm called FIFA Forward Enterprise (FFE). Outside investors could buy minority stakes, with FIFA insisting the structure would help member associations benefit from football’s commercial growth without compromising governance.
Financial Incentives and Voting Requirements
FIFA president Gianni Infantino previously told member associations that supporting federations could receive up to $40 million, with an initial $20 million payment available for those approving the plan before the 19 September deadline. Approval would require the backing of at least 106 of FIFA’s 211 member associations.
Xabi Alonso Backs Calls to Keep Football Public
Former World Cup winner and Chelsea manager Xabi Alonso added his voice to the debate, stating that football belongs to the people and should not fall into private hands. He emphasized the importance of preserving the game’s authenticity and the passion it generates across competitions worldwide.
FIFA says it will continue an open and democratic consultation process, ensuring each member association can vote based on facts. The governing body maintains that no part of football is being sold and that the spirit of the sport remains intact.
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