FIFA President Gianni Infantino speaks during a press conference at the Qatar National Convention Center (QNCC) in Doha on November 19, 2022, ahead of the Qatar 2022 World Cup football tournament. - Infantino hit back at Western critics of Qatar's human rights record at his opening press conference of the World Cup on November 19, blasting their "hypocrisy". (Photo by FABRICE COFFRINI / AFP)
FIFA has reiterated that football is “not for sale” as it defends a proposal to let private investors acquire minority stakes in a new commercial entity designed to manage its premier tournaments.
FIFA’s Position and Consultation Process
In a statement released on Friday, FIFA dismissed reports suggesting it intended to sell the sport. The governing body emphasized its commitment to an open and democratic consultation with its 211 member associations before any decision is made.
“We respect the feedback and concern aired publicly and reaffirm our dedication to a transparent process,” the statement read. “Each member association will have the opportunity to vote based on facts. Nobody is selling football; this is something FIFA would never entertain.”
Strong Opposition from Continental Bodies
The announcement triggered immediate backlash. UEFA warned it could boycott future FIFA World Cups if the plan proceeds, arguing that the tournament must remain free from private ownership.
Concacaf, representing North and Central America and the Caribbean, confirmed that its 41 member associations had rejected the proposal, citing insufficient consultation and an unreasonably short deadline for national federations to respond.
The Asian Football Confederation expressed similar reservations, while CAF and the Oceania Football Confederation are scheduled to discuss the matter in August. CONMEBOL has yet to state its official position.
Details of the Proposed Commercial Structure
FIFA aims to create a commercial subsidiary called FIFA Forward Enterprise (FFE). Under the model, outside investors would be allowed to purchase minority, non‑controlling shares. FIFA says the structure would enable member associations to benefit from football’s commercial growth while preserving the body’s governance.
The proposal insists that the initiative would not compromise the spirit or governance of FIFA or the sport itself.
Financial Incentives and Support from Notable Figures
FIFA President Gianni Infantino previously told member associations that backing the plan could yield up to $40 million per association, with an initial $20 million payment available to those that approve before the 19 September deadline.
Approval requires the support of at least 106 of the 211 member associations.
Former Chelsea manager and 2010 World Cup winner Xabi Alonso added his voice to the debate, stating that football should belong to the people, not private hands, and emphasizing the need to keep the game authentic and attractive for fans worldwide.
Looking Ahead
As the consultation period continues, FIFA says it will proceed with the process to ensure every member association can cast an informed vote. The outcome will determine whether the proposed commercial model moves forward or is set aside amid growing resistance from key football stakeholders.
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