A past Spotify staff member voiced new worries about user data privacy. They revealed that Spotify Wrapped shows just a small part of the data collected from listeners annually.
She suggested that recent Spotify Wrapped changes relate to prior global layoffs. Over 2,000 employees were impacted two years ago. This included key members of the initial Wrapped team.

AI Replaces Human Roles
Many positions were taken over by AI systems. This caused a clear change in design and how users interact with the platform.
Spotify Wrapped highlights the extensive tracking by streaming services. The company logs all played songs and visited playlists. It also records the device, IP address, and listening location.
Wrapped, the ex-employee noted, makes this tracking seem harmless. It presents personal data in a polished, engaging format.
Broader Data Privacy Issues
If Spotify holds such extensive data, other tech giants likely do more. Companies like Meta and X probably maintain even deeper user profiles.
The former staff member confirmed concerns about declining quality. She also cited growing subscriber preference for competitors. Internal leadership changes are also significant. Reportedly, Spotify’s CEO plans to move into military drone AI.
She reassured users that observed platform changes are real. Spotify’s shifting output mirrors larger internal reforms. Users should understand the full scope of data collection.
In a video, the former Spotify employee stated: “Spotify Wrapped tells you ‘we have all your data’.” She questioned how much more data other platforms like Facebook and X might collect.